The Future of F&B Interior Design: Lessons from Indonesia's Top Designers

The food and beverage (F&B) industry is evolving rapidly, and interior design has become a major driver of success for restaurants, cafes, and coffee shops. More than just visual appeal, effective interior design creates memorable customer experiences. Some of Indonesia's most renowned interior designers have pushed boundaries with innovative concepts that elevate F&B brands to new heights.

So, how will interior design trends shape the F&B industry in 2025? Let’s explore the leading ideas, featuring real examples from successful Indonesian design experts.

1. Integrating Local Culture into Restaurant Interior Design

   
   

   

   Traditional elements blend seamlessly with modern aesthetics in this restaurant interior, featuring culturally inspired decor and local artwork, creating a warm and inviting atmosphere.

   
   

Incorporating local culture is more than an aesthetic decision—it's a way to deliver authentic dining experiences. By blending traditional elements with modern concepts, restaurants can establish a distinct brand identity while evoking nostalgia and cultural pride.

• Batik patterns and woven rattan are used in wall art and decor

• Locally handcrafted furniture and artisan-made accessories

• Traditional Indonesian architecture, like joglo structures, teak wood, and natural stone

Examples like Kaum Jakarta and Tugu Kunstkring Paleis showcase how cultural richness can create a luxurious yet grounded atmosphere.

2. Restaurant Interior Design that Enhances Customer Psychology

   
   

   

   Modern restaurant interior design featuring calming green walls and natural wood accents, complemented by stylish open shelving and lush greenery to enhance customer comfort and well-being.

   
   

Strategic interior design can significantly impact customer satisfaction and loyalty. Indonesian studios like Studio Air Putih and Bitte Design Studio prioritise psychological elements when choosing layout, lighting, and colours.

• Warm tones to foster relaxation and comfort

• Soft lighting for a cosy, pleasant environment

• Ambient music to support the desired vibe

Cafes like Tanamera and Common Grounds prove that a well-thought-out ambience can keep customers returning.

3. Artistic Restaurant Lighting Design for Mood and Atmosphere

   
   

   

   Warm and contemporary lighting envelops the restaurant's seating area, creating an intimate atmosphere that enhances the dining experience.

   
   

Lighting is now a key component of atmospheric restaurant design, going far beyond functionality. Creative lighting designs help reinforce visual identity and deepen dining experiences.

• Artistic pendant lighting as bold focal points

• Dynamic lighting that adapts to time or theme

• Contrasting warm and cool lighting for specific emotional responses

Venues like Henshin Jakarta and Black Owl leverage lighting to build dramatic, immersive spaces.

4. Multifunctional Interior Design for F&B Spaces

   
   

   

   Vibrant and modern multifunctional F&B space featuring bold pink and purple accents, dynamic lighting, and sleek design elements for a contemporary dining experience.

   
   

As remote work becomes more widespread, modern restaurants must serve dual purposes: dining and social or co-working spaces. Designers like Alvin Tjitrowirjo and Seniman Ruang lead in flexible, multi-use space solutions.

• Co-working zones integrated into cafes

• Modular furniture that can be reconfigured

• Adjustable layouts for events or daily changes

Places like Filosofi Kopi and The Goods Diner have mastered the balance between function and aesthetics.

5. Creating Brand Identity Through F&B Interior Design

   
   

   

   Intricate woven textures define the ambiance in F&B spaces, enhancing brand identity through thoughtful interior design.

   
   

Interior design is essential for shaping a recognisable brand identity in a competitive market. Indonesian designers such as BYO Living and Revano Satria specialise in building brand-driven interiors.

• Bold, artistic colour schemes

• Instagrammable photo spots that promote social sharing

• Hybrid styles like industrial-minimalist designs

Restaurants like Union Jakarta and Sudestada stand out not only for their menu but also for their strong, immersive visual identity.

Conclusion:

Future-Proofing Your F&B Business with Interior Design

The Indonesian F&B industry continues to expand, and strategic interior design is a powerful tool to differentiate your business. By embracing cultural heritage, customer psychology, smart lighting, flexible layouts, and bold branding, restaurateurs can thrive in 2025 and beyond.

Learning from Indonesia's most successful interior designers, the time to transform your F&B space is now. Is your business ready for the future of F&B interior design?