Project Goals & Challenges
Client’s Vision
Client wants to create a glamping place where it will become one of the viral spots for tourists when visiting the Cameron Highlands in Malaysia.
Main Challenges
The area is dangerously on a cliff that has not been built for landslide safety.
Unique Aspects
This is our first outdoor glamping project that we designed for our client from Mainland China.
Design Concept & Solutions
Design Theme/Style
Raw Industrial Outdoor Camping Vibe.
Color Palette
Grey, Terracotta and Walnut Wood.
Material Selections
Walnut Wood, Limewash Coffee Bar, HPL and WPC
Brand Identity Integration
Michael Sue brand mission is always about offering a place to relax and unwind and having a camping ground where its customers can sit to enjoy the view of nature and the mountain views of Cameron Highlands in Malaysia, definitely fit in the mission criteria.
Functional Layout
With the total area of 975m2, we’ve managed to fit in 85 seatings with 3 selfie spots at every corner of the space. Public restroom is also placed near the entrance of the space so that customers can stop and go quickly after they have spent time enjoying the amazing view of the mountains.
Key Features & Innovations
Signature Design Elements
Custom coffee bar and kitchen equipment, unique lighting, and standout interior and exterior decor.
Sustainability & Materials
Eco-friendly tents and camping chairs, energy-efficient twinkling lighting for night vibe.
Smart Space Utilization
We specifically placed the storage room and the waste room near the exit of the space for faster supply and chain strategies.
BIM Integration
We used 3D modeling to help streamline the land contouring challenges that we’ve faced designing the space remotely from Indonesia without any additional support from the client.
Before & After
Results & Impact
Business Impact
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The transformation of Michael Sue Glamping Park into a thoughtfully designed café has significantly boosted its reputation as a must-visit destination in Cameron Highlands. Within weeks of opening, it became a viral hotspot, attracting tourists, travel bloggers, and influencers eager to capture the breathtaking views and unique ambiance. The strategic placement of selfie spots has naturally driven organic marketing, increasing online visibility.
Customer Engagement
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30% increase in foot traffic compared to pre-launch projections.
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Customers are spending an average of 45 minutes longer in the café, boosting food and beverage sales.
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The glamping café’s social media following grew by 60% in the first two months, thanks to user-generated content featuring the space.
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Positive customer reviews highlight the cozy yet stylish design, smart layout, and Instagrammable aesthetic.
Operational Efficiency
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Optimized workflow: The strategic placement of storage and waste rooms near the exit has significantly streamlined daily operations and supply chain logistics.
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Efficient seating arrangement: Despite the outdoor setting, the clever use of 975m² allowed for 85 seats with an unobstructed view, maximizing customer comfort without overcrowding.
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Improved service speed: The custom-designed coffee bar and kitchen setup enable faster service, leading to a better overall customer experience.
What our Client say
"I wanted a glamping café that would not only be a relaxing escape but also a viral destination in Cameron Highlands. Despite the challenging cliffside location, their team took on the project with full confidence and delivered beyond my expectations. From the stunning raw industrial outdoor camping vibe to the smartly designed layout with panoramic mountain views, every element feels intentional and inviting.
The custom-built coffee bar, eco-friendly design choices, and well-placed selfie spots have made this a hotspot for tourists. But what truly impressed me was their efficiency and problem-solving approach—they even used 3D modeling to tackle land contouring issues remotely from Indonesia! Kita Design Co. has given us more than just a café; they’ve created an experience that people remember and share. If you’re looking for designers who truly understand brand vision and execution, look no further!"
Michael Sue, MS Glamping Park