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Heartful Tower

  • Project Name: Heartful Tower Bekasi

  • Location: Bojong Rawalumbu, Indonesia

  • Project Type: Apartment

  • Project Scope: Visualization

  • Completion Date: November, 2024

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Project Goals & Challenges


Client’s Vision

Transforming 2D concept designs into 3D visuals with video visualization.
 

Main Challenges

  •  The provided DED or 2D drawings were very minimal and incomplete, requiring improvisation especially for areas like the swimming pool—to create a more visually appealing result

 

Unique Aspects

This project utilized a combination of BIM software, including Revit for structural modeling, SketchUp for architectural modeling, and Lumion for rendering.

Design Concept & Solutions
 

Design Theme/Style

Adopting a modern minimalist concept with natural touches.

Color Palette

The color palette is dominated by neutral tones such as white, gray, and beige, combined with natural elements like wood tones and greenery, providing a balance between warmth and luxury.

Material Selections

Marble, wood, exposed concrete, glass, metal, natural stone, sand.
Brand Identity Integration: The brand identity is reflected through a design that conveys a premium and exclusive impression, with signature architectural elements such as a modern façade and comfortable communal areas, reinforcing the character of a high-end property.

Functional Layout

The layout is designed for functionality, featuring a spacious and open lobby to create a welcoming atmosphere, outdoor spaces such as gardens and swimming pools for recreation, a Zen Garden for a calming ambiance, and optimized space circulation to ensure comfort and accessibility for residents.

Key Features & Innovations
 

Signature Design Elements

Custom furniture, unique lighting, Zen Garden with natural stone elements.

Sustainability & Materials

Natural stone, wood, glass, energy efficient lighting.
 

Smart Space Utilization

Multifunctional areas, spacious lobby, well-arranged Zen Garden, efficient communal spaces.

BIM Integration

Revit for structure, SketchUp for architecture, Lumion for rendering, streamlined 3D modeling and execution.

Before & After 

Results & Impact

Business Impact 

  1. Brand credibility increased, as the high-quality interior design aligns with the Property branding.

  2. The professional and inviting space has helped attract more tenants to stay as residences.

  3. Expanded revenue streams, as the integrated merchandise display has led to a 20% increase in merchandise sales. 

Customer Engagement 

  1. Increased social media exposure, with students and visitors frequently posting photos of the stylish modern minimalist concept with natural touches.

 

Operational Efficiency 

  1. Optimized workflow, with designated areas for exercising, relaxation, and merchandise, preventing clutter and inefficiencies.

  2. Integrated smart storage solutions keep the space tidy, combining merchandise and cleaning supplies in one cabinet.

  3. Strategically placed air conditioning ensures that the space remains comfortable and well-ventilated, even during summer season.

What our Client say

Suryo - Heartful Tower.jpg
"Working with Kita Design Co. for Heartful Tower Bekasi was an outstanding experience. We came to them with a challenging request—our initial drawings were incomplete and minimal, but they managed to turn them into a breathtaking 3D visualization that exceeded our expectations.

 

They didn’t just fill the gaps—they elevated the entire concept. Their use of BIM tools like Revit, SketchUp, and Lumion brought our vision to life with precision and flair. From the sleek, modern façade to the tranquil Zen Garden, every space reflects a perfect balance of luxury and nature.

What truly impressed us was how they translated our brand’s identity into the design—minimalist yet premium, warm yet exclusive. The video visualization helped stakeholders instantly connect with the project’s full potential, even before it was built.

Kita Design Co. is more than just a design studio—they’re creative problem-solvers, highly professional, and deeply committed to quality. We highly recommend them to anyone seeking to bring their property concepts to life with style and substance."

Mr. Suryo, Heartful Tower Bekasi

Ready to elevate your space?

At Kita Design Co., we craft business spaces that are both stunning and functional, enhancing brand identity and customer experience. Let’s create something amazing together! 🚀

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