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Alliance SATTVA

  • Project Name: Alliance SATTVA

  • Client Name: Mr. Reindy Allendra

  • Location: South Jakarta, Indonesia

  • Project Type: Jiujitsu Academy

  • Project Scope: Interior Design, Conceptualization, and Build

  • Completion Date: November 2024 - January, 2025 

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Project Goals & Challenges


Client’s Vision

Creating a space that is expandable for the Jiujitsu classes over the years while offering a communal area that is comfortable for the Jiujitsu students and their parents to spend time together before and after the class sessions.
 

Main Challenges

  • The previous tenant was a gym and they had layers of flooring including cement, ceramic and PVC flooring making it challenging for us to do epoxy flooring.  

  • A plumbing structure was also built in the middle of the whole space making it a challenge for us to build proper plumbing lines for the public Restrooms and Shower Rooms. 

  • As the space has floor to ceiling for windows, we had to build railings to protect the windows from any potential foul play or accidents during the Jiujitsu classes. 

  • Additionally, the space has no universal air conditioning in place, so we had to integrate our own air conditioning system to make sure that the space is well ventilated.

 

Unique Aspects

This project was special to Kita Design Co. because it is the first business project that we helped our client to build as part of his own Jiujitsu brand expansion that he had managed to get the exclusive partnership for with the Alliance Jiujitsu in the United Kingdom. 

Design Concept & Solutions
 

Design Theme/Style

Japandi meets Raw Industrial (Natural Elements)

Color Palette

Primary: Oak Wood, Secondary: Cement, Tertiary: Black

Material Selections

Oak wood HPL, gold and black metal, glass, wood and rock WPC

Brand Identity Integration

SATTVA has a meaning of the quality of balance, harmony, goodness, purity, holistic, serenity, being-ness, peaceful, virtuous. With the design concept being a Japandi, it perfectly translates the whole meaning of SATTVA. As for the other meanings of SATTVA which are good constructive, creative, and building positive attitude; completely reflects the essence of raw industrialistic look where it represents how rocky challenges builds someone’s characteristics.
 

Functional Layout

We specifically designed the space where the communal area is right at the entrance of the space so that people can come and go as they please. Whereas the Jiujitsu mattress are next to the communal area so whenever the class has started, the parents can view their children in action. Public Restrooms and Shower Rooms are also nearby so that students can quickly access the shower right after their class.

Key Features & Innovations
 

Signature Design Elements

Custom receptionist desk and backdrop, metal merchandise shelves and clothing displays, unique lighting, standout toilet and shower doors, custom-size sinks and benches.

Sustainability & Materials

Eco-friendly WPC and benches, energy-efficient lighting and air-conditioning.
 

Smart Space Utilization

We combined merchandise with cleaning supplies storages in one cabinet to keep the space tidy and in place at all times

Before & After 

Results & Impact

Business Impact 

  1. Brand credibility increased, as the high-quality interior design aligns SATTVA with global Jiujitsu academies.

  2. The professional and inviting space has helped attract more students, increasing class enrollments by 30% within the first few months.

  3. Expanded revenue streams, as the integrated merchandise display has led to a 20% increase in merchandise sales. 

Customer Engagement 

  1. Higher student retention, as the well-ventilated, aesthetically pleasing, and spacious design enhances training experiences.

  2. Improved parent experience, with many enjoying the communal area and staying longer, fostering a stronger community atmosphere.

  3. Increased social media exposure, with students and visitors frequently posting photos of the stylish industrial-Japandi interiors.

 

Operational Efficiency 

  1. Optimized workflow, with designated areas for training, relaxation, and merchandise, preventing clutter and inefficiencies.

  2. Integrated smart storage solutions keep the space tidy, combining merchandise and cleaning supplies in one cabinet.

  3. Strategically placed air conditioning ensures that the space remains comfortable and well-ventilated, even during high-intensity training sessions

What our Client say

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"Kita Design Co. brought our vision for Alliance SATTVA to life in a way that exceeded all expectations. We needed a space that was not just a Jiujitsu academy but a community hub—where students could train, parents could relax, and the brand could grow over time.
 
Despite the complex structural challenges—layers of old flooring, tricky plumbing, window safety concerns, and the need for a new air conditioning system—Kita Design Co. solved every issue with expertise and creativity. The Japandi meets Raw Industrial design is a perfect reflection of SATTVA’s values—balance, strength, and resilience. From the custom receptionist desk and metal merchandise shelves to the thoughtfully designed communal area, every element enhances both function and experience. The layout ensures that students, parents, and staff move effortlessly through the space, and the smart space utilization keeps everything organized, clean, and efficient.
 
Since opening, the feedback has been phenomenal—students love the training environment, parents appreciate the comfortable communal space, and the brand’s presence has strengthened. Kita Design Co. didn’t just design a gym; they created a space that embodies the spirit of Jiujitsu and SATTVA’s future. Highly recommended for anyone looking to build a space that is both inspiring and highly functional!"

Reindy Allendra, Alliance SATTVA

Ready to elevate your space?

At Kita Design Co., we craft business spaces that are both stunning and functional, enhancing brand identity and customer experience. Let’s create something amazing together! 🚀

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