

Project Goals & Challenges
Client’s Vision
Having a beautiful pop-up store to be placed in various exhibitions and events that represents the 2nShine brand and products.
Main Challenges
We had to design the booth with limited products to display and brand graphics.
Unique Aspects
One of our company mission is to support local Indonesian brands to thrive and 2bShine is the first local brand that we’ve had the chance to help design.
Design Concept & Solutions
Design Theme/Style
Modern Minimalist.
Color Palette
Soft Pink and White.
Material Selections
Wood, Metal, Glass, HPL
Brand Identity Integration
2bShine is to achieve flawless skin with perfect minimum care. The brand characters exude bright, soft and natural elements used for its users. The interior style we go for perfectly defines such characters to the eyes of visitors at the event.
Functional Layout
Product displays, testing zones are all designed so that customers can easily scan through the products and do product testings quickly with payment journeys that are simple to do on the booth itself.
Key Features & Innovations
Signature Design Elements
Custom display cabinets, spot lightings, flower and moss decor.
Sustainability & Materials
Eco-friendly materials by using HPL ecosheets.
Smart Space Utilization
We designed the counter island as multi-function where it is work as product testing area using sink and mirror while at the same time function as extra storage for brand products.
Before & After




Results & Impact
Business Impact
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The stunning and strategic design of the pop-up enhanced brand visibility, attracting higher foot traffic compared to nearby booths.
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The luxurious yet approachable ambiance elevated the brand’s perceived value, leading to an increase in on-the-spot purchases.
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The pop-up’s success opened opportunities for future collaborations and potential permanent retail spaces.
Customer Engagement
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Customers spent more time exploring the booth due to its intuitive layout and interactive product testing areas.
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Positive feedback highlighted the comfortable and seamless shopping experience, increasing customer satisfaction and loyalty.
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The design encouraged social media shares, with visitors taking photos of the aesthetic setup and unique product displays.
Operational Efficiency
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The multi-functional counter optimized workflow by serving as both a product display, testing area, and storage solution.
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The strategic placement of display cabinets and checkout areas streamlined customer flow and reduced wait times.
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The use of eco-friendly HPL ecosheets aligned with sustainable business practices while maintaining a premium look.