Project Goals & Challenges
Client’s Vision
To be the first Artsy Croissant Concept Café in Johor Bahru just like the viral Nudake Café made by Gentle Monsters group in South Korea.
Main Challenges
The space has an awkward shape that is similar to a trapezoid shape with many foundational columns so we had to work around it to create optimum space for customers and the working staff.
Unique Aspects
As part of the focal point of the space, we had to build our own huge croissant in the center of the space and a few pastry-like decor as part of the uniqueness of the Café.
Design Concept & Solutions
Design Theme/Style
Mid-century Minimalist.
Color Palette
White, Light Sage, Pink Rouge, and Orange Salmon.
Material Selections
Wood, marble, metal, glass, ceramics, and HPL
Brand Identity Integration
Nini by the Sea offers unique bakery options for its customers and having this concept Café is the elevation of the brand’s vision.
Functional Layout
The customer area is designed so that customers can work from there while dine in for a proper meal. We took advantage of the floor to ceiling windows to install long high tables for customers who wish to work from the Café while the tables in the middle as a place for customers to have proper dining experience.
Key Features & Innovations
Signature Design Elements
Custom chairs, marble tables, ceramic countertops, unique lightings, standout decor like croissant center pieces.
Sustainability & Materials
Eco-friendly croissant decor pieces made of recyclable papers, energy-efficient air conditioning.
Smart Space Utilization
Pastry box is designed to be embedded on the coffee bar for space maximization and reduce clutter.
Before & After
Results & Impact
Business Impact
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Boosted brand positioning, making Nini by the Sea a pioneer in Johor Bahru’s artsy café scene.
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30% increase in daily visitors, driven by the unique interior design and viral social media appeal.
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Higher average spending per customer, as the elegant ambiance encourages longer stays and more orders.
Customer Engagement
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Increased social media buzz, with visitors frequently posting photos of the croissant centerpiece and chic interiors.
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Positive customer feedback, praising the inviting color palette, comfortable seating, and multifunctional spaces.
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Diverse customer base, attracting both remote workers and casual diners, thanks to the thoughtful layout.
Operational Efficiency
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Optimized seating arrangement, balancing workspace functionality with dining comfort.
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Efficient staff movement, with intelligently placed workstations and service areas improving workflow.
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Sustainable elements, including eco-friendly decor and energy-efficient air conditioning, reducing operational costs.
What our Client say
"Working with Kita Design Co. was an incredible experience! From the very beginning, they understood our vision to create Johor Bahru’s first Artsy Croissant Concept Café, taking inspiration from global icons like Nudake Café. Despite the challenging trapezoid layout and numerous foundational columns, they transformed the space into an elegant and functional masterpiece.
The Mid-century Minimalist aesthetic, combined with warm, inviting colors like Light Sage, Pink Rouge, and Orange Salmon, perfectly captures the essence of our brand. But what truly makes the space stand out is the giant croissant centerpiece—it has become an instant social media magnet!
The smart layout allows our customers to comfortably work, dine, and socialize, maximizing both foot traffic and customer satisfaction. Kita Design Co. didn’t just design a café—they built an immersive brand experience that keeps people coming back. Our business has never looked better, and we couldn’t be happier with the results!"
Mrs. Atieq, Nini by The Sea